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It's All About Creativity

The high tech world is a complex and ever changing place to do business. The winning firms all have leading-edge technology, but they become great companies by taking their technology to market effectively. Whether you are a startup trying to develop your first customers or an established company breaking into a new market, I can help.

Technologies and Markets

Sales & Marketing

I have experience in broad industry sectors
  • Analog ICs: Power conversion and management
  • SoC and semiconductor IP
  • Embedded Systems
  • ASIC, Structured ASIC, FPGA
  • IC Design Services 
  • EDA
I have specific experience in the following application verticals:
  • Video and audio compression
  • VoIP, telephony and networking
  • Wireless cellular telemetry
  • VFIR
Sales Tactics

The key to selling high tech semiconductors, systems or IP or software is the creation of an efficient, effective sales channel. With my experience in direct and indirect sales here in the USA, Asia and Europe, I can objectively evaluate your product, your geography and your customers.

I will recommend and implement a sales process customized to meet your revenue and margin goals with accurate reporting and forecasting. I have a network of product and regional sales specialists, outstanding reps and personal contacts in key geographies to draw on to build your team rapidly........

Companies

ST Micro as (Inmos): Design Engineer

LSI Logic: Design Engineer

8x8: FAE, Sales, Marketing, BU Manager

Palmchip: Marketing consultant

MKNet (RIP): Director of Engineering

Actineon: Founder

ChipX: VP Marketing

Power Integrations: VP marketing (Current)

Marketing Strategies

Sales is the process of managing and closing business out of the bottom of a funnel of customers; marketing is the process that puts the customers into the funnel.

From the product definition phase through to launch, demand creation and strategic positioning, I have an extensive toolbox of skills, empirical knowledge and contacts that I can bring to bear on your marketing challenge.....

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